Collection: BLACK FRIDAY

When does Black Friday start

Black Friday is the Friday after Thanksgiving, which in America falls on the fourth Thursday of November. Its history is tied to the world of retail trade; however, there are several theories about the exact origins of the term.

One of the most common explanations is that the term was coined by Philadelphia police officers in the 1960s to refer to the heavy traffic that was created in the city due to the influx of people and vehicles during the sales on the day after Thanksgiving. Another theory says that the term originated from the language of merchants. The day after the holiday, in fact, the Christmas shopping season began and shopkeepers hoped to emerge from a period of losses – indicated by the accounts in red – and move on to profits (indicated in black): this day of intense shopping was called “Black Friday”.

Black Friday: the hottest time of the year for shopping

Black Friday is definitely the best opportunity of the year to go shopping! Black Friday marks the beginning of the Christmas shopping season and is one of the most important and anticipated moments for those who love to do business.

Born in the United States, this event is now a tradition in Italy too and an opportunity not to be missed to get your favorite products at special prices. Take a look at our selection dedicated to Black Friday 2024 and let yourself be tempted by our offers!

Unmissable Black Friday deals on your favorite brands

Today, Black Friday is a global phenomenon and is the perfect opportunity to get items you've wanted for a long time at deeply discounted prices. How about taking advantage of it too? In our Black Friday deals, you'll find many delicious opportunities to add new items from the best jewelry and watch brands to your wardrobe. Amen bracelets, Chiara Ferragni necklaces, Morellato rings and Pdpaola earrings or the vast selection of Sector watches, Maserati and Daniel Wellington chronographs, Philip Watch automatic watches are just some of the offers available in our online catalog.

Black Friday discounts: the perfect opportunity to give and receive gifts

Black Friday is the ideal time to indulge in a few treats or think ahead to Christmas gifts. Whatever your needs, with the promotions you find in our online shop you can dedicate yourself to shopping at never-before-seen prices.

And for the more forward-thinking, Black Friday is also the opportunity to find the best Christmas gift already. Add all your favorite products to your cart and buy them before they run out by taking advantage of our unbeatable discounts.

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Logo Oui and Me    Logo Morellato Venezia 1930    B&G    Logo La Petite Story    Logo Paul Hewitt     Logo KikouLogo Live Diamond    Logo Chiara Ferragni    Logo PDPAOLA    Logo Daniel Wellington    Logo Victorinox    Logo Amen Collection    Logo HERBELIN    Logo OPS Objects